Halfords is a local hardware store introduced by F W Rushbrooke in 1892 in Birmingham, UK. The Halfords Company has recognized as the foremost selling cycling goods and leading retailer of car parts, car enhancement, car technology, bicycles and accessories, baby & child car seats and travel solutions in the UK.
Car maintenance and car enhancement market: The car maintenance market is assumed by Halfords due to increased intricacy of cars and car parts, which have led to customers being less tending, to perform their own maintenance. The market is extremely split, with a large number of small, autonomous retailers, even though competition within the marketplace varies by product group.
In relation to car parts, Halfords deals with in-car entertainment and car styling products. It provides wide range of product groups such as oils, cleaning products, workshop tools and body repair products due to the competitive worldwide nature of the products. Halfords also include self-determining retailers, garage forecourts, DIY stores and certain supermarkets.
In-car technology: The Halfords personally follows market trends such as the introduction of CD and DVD systems and satellite navigation and updates its product ranges and appropriate ability accordingly. In addition, Halfords UK has the ability to offer very reasonable prices on new car products as they come to market.
Travel Solution: The Halfords retailer provides Travel Solutions products in the market. These products include car travel tools such as roof boxes and cycle carriers, travel accessories such as batteries, safety equipment, child travel and safety products (including child car seats) and outdoor vacation equipment.
Halfords offers independent and general retailers and car dealers within travel solution. In relation to child safety products, Halfords competes mainly aligned with retailers such as Mothercare and Toys R Us.
Cycling: Halfords UK also operates in the UK trade cycling market, which comprises the retailing of new cycles and cycle accessories. The cycle accessories include lights, locks and cycle safety helmets. Sales can also be affected by factors such as product innovation and manufacturing overcapacity.
Child travel and safety: Halfords’ the best rising product areas, consists essentially of child car seats. It provides products with reliability and safety, and also the stores offer a extensive range of child car seats and coming up fitting service. The Halfords also aims to produce flanking product ranges such as child play items for children.
Outdoor leisure: The patchy nature of outdoor leisure recognized highly by Halfords. This group introduced many outdoor leisure products including tents, camping equipment and sleeping bags.
Halfords Strengths: The Halfords Hardware Store has a number of spirited strengths, which mean it is well-situated to take benefit of present and prospect market opportunities. These strengths include:
- A reasonable mix of suspicious and development markets;
- Foremost market positions;
- Characteristic brands with national identification and broad appeal;
- A national store collection which would be difficult to reproduce;
- A well-built track record of income growth and cash production; and
- Strong bargaining positions with suppliers.
Halfords UK stores upgraded its out-of-town superstores and also its small stores. It also developed a range of innovative services to make things easier for customers. Halfords top selling brands are also available through online. The Halfords store services that are available in store make your shopping easy and gratifying.